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You might think that PREPARATION of a speech or presentation is the easiest part - after all you know the subject
(or at least you should!) and you know what you want to talk about (you do, don't you?)
But judging by the apprehension with which most people face this task - and often the disastrous results - it
clearly is not as easy as you would think!
For me the major factor missing in most presentations is a clear understanding of the OBJECTIVE. (Please note:
objective is NOT the same as the subject!) By objective I mean - what is that you want to achieve during the presentation? What
is it you want to convince the audience of, or what do you want them to do?
Objectives normally fall in to one of three categories:
(1) to convince (2) to motivate, or (3) to inform. So you should be able to state your objective
clearly by saying "I want to convince my audience to ..." or "I want to motivate my audience to ..." or "I need to inform my
audience about ..."
Now there is danger with the "inform" approach, since in many cases the informing still has another (sometimes
hidden) objective. So we have to be honest with ourselves about what the real objective is (and by the way, no one says that
you have to tell your audience what your objective is! Starting by saying "Today I am going to convince you to ...." will often
get a negative reaction before you've even got going).
There are many aspects of the preparation stage, and I would love to tell you about the 5 step
process you can go through to get an excellent presentation AND to save you time in the preparation.
It's all contained in my audio course, available here.
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